I Like Your Name. What’s It Mean?
Thanks, we think it’s a cool name too 😊 But there’s way more to it than that.
If we wanted to be insouciant about it, we’d say that it’s because we’re smarter than the average bird. True, but not nearly as interesting as the real reason.
As a firm, we talk a lot about asking better questions so we get better answers. So riddle me this Batman: do you know why ravens and crows look black to us?
If your answer is, “Because they’re black, duh!”, then you’re proving our point without knowing it yet. Sit down and prepare to be amazed.
What’s the actual right answer? Because their plumage coloration isn’t designed for our human eyes, but for their avian eyes.
As humans, we only have three color cones in our retinas (Red, Green, and Blue), while birds (including corvids like ravens, crows, magpies, jays, etc.) have four cones – the three we have plus an additional one that gives them a broad range of ultraviolet (UV) colors that we literally have no ability to register.
Therefore, while humans see ravens as black (or maybe slightly iridescent depending on the light), ravens see each other as colorful as parrots and macaws.
We’re not kidding, look at these renderings and see for yourself.
Get why this is important?
In the same way, our goal at RavenLogic Advisory is to help our clients see their stakeholders as they see themselves, not just through existing lenses and perceptions our clients currently use.
When we do that, and then apply that kind of insight to their innovation portfolios, then we give our clients an incredibly unfair advantage in picking the right initiatives and delivering those investments to expectations.
Pretty cool, right?