Why Playbooks Are Useful
Each Integrated Innovation Playbook (IIP) provides not only the key insights and action items from Momentum, Disruption, and Volatility, but also shows how they mutually reinforce each other to drive successful delivery on strategic priorities
Robust, transparent analyses that dramatically improve initiative selection and performance
COMPREHENSIVE THINKING
Each combination of Momentum, Volatility, and Disruption creates different operating realities that must be independently assessed and understood
IMMERSIVE SCENARIOS
By treating each intersection as a separate scenario, we can clearly articulate the factors that drive success and failure
MODELS IMPROVE OVER TIME
Initial data points not only provide us a solid preliminary view – they can be iteratively incorporated to improve the model as actuals become available
